Jameson approached us to create an installation in An Púcán in Galway City. The goal was to create an engaging and functional installation that would create a social media sharing opportunity while maintaining and showcasing the Jameson Caskmates brand.
This was achieved by creating a photo opportunity with a black leather bench. When lowered, the bench switches on LED lights that showcase the Caskmates brand. The wood and copper materials used in the installation are central to the Jameson brand and reinforce the deep history and manufacturing processes of the brand.
The outer barrels are filled with actual Jameson Caskmates and are suspended off the wall.
The word JAMESON is made of wood and copper piping. Underneath the copper cage there is an illustrated story of how Jameson company was set up. 90+ meters of copper pipe, 500 copper joints, 100s of LEDs and 20 litres of Jameson Caskmates.