DIT Hothouse is the award-winning Knowledge Transfer and Incubation Centre at Dublin Institute of Technology, responsible for the commercialisation of intellectual property arising from DIT research.
DIT Hothouse wanted to redesign the look and feel of their brand as well as create an identity for one of the sub divisions within DIT Hothouse: OpenLabs. The task was to create a brand identity that would imbue all of the values of the incubation hub whilst also adhering to the branding guidelines of Dublin Institute of Technology. The idea was to create a branded suite for both brands so that OpenLabs would be instantly recognisable as a part of DIT Hothouse. The result was a grid pattern using the first letter of each brand i.e. ‘Hʼ for Hothouse and ‘Oʼ for OpenLabs with a blue colour palette and high contrast desaturated background imagery.
For the informative leaflets, case studies, and technology licence flyers, the background is switched to a charcoal grey with a white font. This clean layout allows reader to get the most important information in a short amount of time. The following suite of materials were designed as part of this project:
- DIT Hothouse Branding
- OpenLabs Logo & Branding
- Case study Template
- Technology to Licence Template - Image Props
- Social Media Headers
- Business Cards
- Pop-up Banners
- DL Leaflets