Headon Boxing Academy launched a new gym in Sandymount and for this gym they had a lot more freedom and were able to do a wall and floor fit out.
We designed an idea of having a continuous orange line from the starting point at the stairs all the way around to the other end of the gym, leading the visitors as they walk in. Along the way there are a number of features, starting with a big sign at the entrance saying “PUNCH IT OUT” with Punch made out of neon and IT OUT made of gym matt material. The backing board of the neon sign continues on up the stairs and turns into a useable blackboard for latest news and class schedules and ends with the gyms logo at the entrance into the room. As the line continues into the main room, backlit letters HBA are overlooking the space at a height and at the back wall there is a repeating word PUNCH to further inspire the gym goers.