A great project we worked on which involved a full rebrand of the Irish Craft Beer Festival. We took an established brand and brought it up to date, creating something more modern, interesting and, most importantly, Irish and craft beer related.
Two versions of the logo were created - upright bottle and horizontal bottle - to be used depending on requirements. Along with the logo, we created a new digital and print campaign which focused entirely on the new brand, highlighting how much the event has grown. The digital ads were put up on websites such as The Journal, Sky, and Boards while the printed ads were used everywhere from Hot Press magazine to billboards around Dublin.
We also re-worked their new website. It was being developed by a poor quality company from overseas so we took it over last second and brought it to the next level in the very short period of time left before the launch.
The event turned out to be a great success with an unexpectedly high attendance.