Shortlisted at the Irish Design Awards in the "Packaging" category
Irish Whiskey Magazine approached us with a goal of designing beautiful and sustainable packaging for their magazine. The brief called for an experiential and educational element for the whiskey enthusiast.
A timeline of the whiskey journey was etched onto the packaging using a laser cutting process. Each stage from grain to bottle is represented. As the package is opened, the perforation subtly guides the customer through the rich history of Irish Whiskey.
Watch the Highlight Video we made about the process. https://www.irishwhiskeymagazine.com/