The Kinsale Sharks Awards is an International Festival of Creativity held annually in Kinsale, Co. Cork. The festival has been running for 57 years and with Jurors and entries from BBDO, Universal Music and Droga5 to name a few, we were delighted to be asked to design their 2018 festival programme.
The brief was to bring a fresh take to the festival and reflect the creativity and individuality of the festival.
Maintaining their brand identity while giving a totally fresh look and feel was a challenge that was overcome by reverting to a primary blue and red palette that had been used historically.
The cover of the booklet is a matte black with the festival title printed in spot UV. We felt this was a bold move but the client was receptive to new ideas and the result was worth the risk. The logo is a sharks head which is die cut through the cover with the eyes and gills printed on the inside page.
A main issue with previous festival programmes was finding crucial information pertaining to the festival such as ‘festival schedule’ and ‘shortlists’. We solved this by creating a smaller booklet within that contained all crucial information. This was easily found as it was inset into larger pages so brought a natural break where information could be easily accessed.
Images from the 2017 that we had taken (as the festival official photographers) were used as the background to the other pages with a blue or red overlay depending on the section.
Both we and the client were very happy with the finished result and we got excellent feedback from the delegates and jurors at the festival.