Tullamore DEW approached us with a brief to roll out their new branding by utilising brand assets and materials to create disruptive and eye-catching installations that would be instagram worthy and reflect the modernity and youthfulness of the new brand whilst staying true to the Tullamore DEW Heritage.
This installation is the first of 7 to be rolled out across locations in Dublin, Galway and Tullamore in Offaly.
The DJ Booth in 1520 is a central aspect of the bar with singers and bands also regularly performing in front of it.
The challenge was to seamlessly integrate the updated branded DJ booth into the existing surroundings of 1520 Bar.
The result was a vertical Tullamore DEW takeover that extends into the cubby of the original stone wall and ends with a re-upholstered gold leather seat - a Tullamore DEW brand material and colour.