Once again we were involved in the design of the stage for the Vodafone DIT Fashion Show in 2014. After almost a month of brainstorming we came up with a modern approach to the "Enchanted Forest: Hidden Nature" theme.
While listening to feedback from a number of working groups, the only creative idea was to pretty much put a forest on stage, but that seemed too obvious to us. We wanted to surprise people and throw them off what they expected the stage to look like.
The decision was made to take a number of key elements of the Enchanted Forest and then minimise and highlight them. The annual "stage centre piece" requirement was quite literally taken to the next level and hung above the catwalk instead. Inspired by designs of the great Alexander McQueen, we created a hanging chandelier which represented the stars of the enchanted forest sky, reaching towards the ground on strings of up to 14 feet long.
The stage evoked the tall, narrow shapes of the forest with white pipes and willow. The arch at the base of the catwalk was handmade from freshly cut willow and flowers.
Once again Vodafone were blown away by the overall design.