We had the pleasure of working on the designs for the 2015 Vodafone DIT Fashion Show. The initial design was done for the "Student Design Competition" and was a combination of faces from different cultures, races and genders, exploring the theme of “Cultural Fusion: Breaking Boundaries of Tradition”.
For the main fashion show poster, leading the creative team of students, we developed our own visual take on this theme. The idea was to show the cultural fusion through colour and fabric.
After the concept ideas were distilled into a specific look, working with a great photographer Kevin Goss-Ross, we held a photoshoot of the models and individual fabrics. Once we had a collection of almost 1500 images, we put them together into the final design of the poster which was then translated into designs for the tickets, programme, flyers, social media, website. The finished product was also reflected in the stage design for the show.
The main poster won "Best Poster" at both the DIT Societies awards and the National BICS awards.