Black Twist is a bold cold brew coffee liqueur that fuses the richness of artisan coffee with the character of Irish spirit. With its distinctive blend and confident personality, the brand already had a unique story but needed the right creative execution to resonate with a new generation of drinkers.
Our agency partnered with Black Twist to reposition the brand as trendy, edgy, youthful, and aspirational. We built a comprehensive Brand Bible to define its story, tone of voice, customer profiles, and visual world, supported by sales decks and market-specific collateral to scale the message across the UK, US, and Europe. Alongside this, we delivered fresh content through social campaigns, reels, and a library of studio and lifestyle photography designed to highlight the product in aspirational, trend-led settings.
A key part of this repositioning was the brand’s association with Swizz Beatz, a world-renowned music producer and cultural tastemaker. Black Twist partnered with Swizz to bring the brand into the orbit of global culture and creativity, leveraging his influence to connect with a wider, style-conscious audience.
To support this, we designed and produced customer touchpoints for the Met Gala afterparty hosted by Swizz Beatz and Alicia Keys. With this branded collateral, every detail was crafted to ensure Black Twist stood out in one of the world’s most glamorous and culturally relevant settings.
The result was more than just a toolkit of assets, it was a true repositioning. Today, Black Twist stands in the market as a bold, edgy, and aspirational brand that aligns itself with contemporary culture, speaks directly to youthful trendsetters, and has a seat at the table of global icons.