Lucky Penny is a new-to-market Irish vodka, built around the familiar tradition of finding a penny for good luck.
The brand takes this simple piece of Irish folklore and gives it a contemporary identity, with the Irish Wolfhound introduced as the brand mascot, adding character, provenance and an unmistakably Irish personality to the product.
Third Mind developed the brand from the ground up, creating an identity designed to stand confidently on shelf while balancing craft, heritage and a more playful spirit.
Our work encompassed brand identity, bottle selection, packaging and label design, resulting in a distinctive new Irish vodka brand with a story at its heart.
Services: Branding · Packaging Design · Bottle Selection · Label Design