Paddy Power are one of the UK and Ireland’s most iconic and innovative betting brands. Known for their bold personality and creative campaigns, Paddy Power has always pushed boundaries in the world of entertainment and sport.
We conceptualised and produced these fresco-style wallpapers as part of a wider brand activation for them at the Hippodrome Sports Bar in London. The wallpapers run down two stairwells at the iconic location, echoing the energy of ancient arenas, but this time the banners wave green for Paddy Power and in black for Hippodrome Casino.
We designed using the most modern tools, AI and digital craft, to recreate the oldest styles of painting, then hand-finished on canvas.
The journey builds into large-scale works at the entrance and inside, where history collides with the spectacle of sport and gaming.
This project was also part of a larger fitout project that we completed for Paddy’s Sportsbook at the Hippodrome in London’s Leceister Square.